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HR news

A Rocky Road Home for Many Expats – What Employers Need to Know

Theo Philippou
3rd August 2015 by Theo Philippou

A French journalist lived on four continents over 20 years, but found returning to France to be her greatest challenge. She ultimately quit her job, chose a new field and moved to Asia.

A young expat from China risked his career relocating to Australia for a short-term assignment, knowing that, in his pharmaceutical industry work unit, expatriation meant being forgotten back home and passed over for promotion.

Boohoo launches first shopping app

Rebecca Lancelles
3rd August 2015 by Rebecca Lancelles

Boohoo.com is launching its first m-commerce app this weekend.

The app is built on the Poq app ecommerce platform for iOS, and features boohoo’s full product range. The launch comes in recognition of research that shows the young shoppers Boohoo is targeting currently spend an average of three hours a day on their mobile, and that 40% are already buying at least once a month using the device. Currently, smartphones drive half of all traffic to the Boohoo website.

“Though boohoo’s mobile website is flourishing, posting a remarkable conversion rate increase of 40% in Q1 of 2015, studies have repeatedly shown that fashion retail apps drive conversion rates that are twice as high as retail mobile websites,” said developer Poq in a statement.

“In fact, apps now account for a third of all UK retail spend, although only 10% of retailers offer one. In light of these consumer trends, adding a shopping app to its offering was an obvious next step for boohoo.”

 

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