Ideal Hybrid Locations: NJ, Chicago, Atlanta or CT
We are partnering with leading global financial services organization who is seeking a Director of Retail Marketing to lead strategic marketing initiatives supporting a broad portfolio of commercial insurance and risk management solutions across North America. This individual will serve as a trusted advisor to senior business leaders, developing and executing integrated marketing strategies that drive market awareness, strengthen intermediary and client relationships, and support business growth.
This is an excellent opportunity for a senior B2B marketer with deep product marketing expertise, strong stakeholder management skills, and experience partnering closely with business leaders in a complex, matrixed environment.
Key Responsibilities
- Partner with senior business leaders to develop marketing strategies aligned with growth objectives and commercial priorities.
- Create and execute integrated marketing plans across multiple business lines and target audiences.
- Lead product marketing efforts, including positioning, messaging, go-to-market strategies, and launch execution.
- Translate complex products and solutions into compelling value propositions for clients and distribution partners.
- Collaborate closely with product, sales, distribution, communications, and events teams to ensure consistent messaging and coordinated execution.
- Develop thought leadership, content, campaigns, executive visibility initiatives, and client engagement programs.
- Drive broker, client, and stakeholder engagement through innovative marketing programs and events.
- Establish structure, prioritization, and long-term planning across the marketing function.
- Lead, mentor, and develop a high-performing marketing team.
- Measure campaign performance and continuously optimize marketing effectiveness.
- Stay current on emerging marketing technologies, including AI-driven tools and best practices.
Qualifications
- 12+ years of progressive B2B marketing experience with some exposure to the insurance industry.
- Proven product marketing experience, including positioning, messaging, and go-to-market planning.
- Strong experience partnering directly with senior executives and business stakeholders.
- Demonstrated success leading and developing high-performing teams.
- Expertise in integrated marketing, communications, events, and client engagement strategies.
- Strong commercial acumen with the ability to align marketing initiatives to business objectives and revenue growth.
- Exceptional communication, collaboration, and project management skills.
- Ability to balance strategic thinking with hands-on execution in a fast-paced environment.
- Bachelor's degree required; MBA or advanced degree preferred.
