Ideal Hybrid Locations: NJ, Chicago, Atlanta or CT
We are partnering with a leading global insurance and financial services organization who is seeking a Director of Distribution Marketing to serve as a strategic marketing partner to senior business and distribution leaders across North America.
This highly visible role will help shape and execute marketing strategies that strengthen intermediary and client engagement, support go-to-market initiatives, and drive business growth. The successful candidate will work closely with product, sales, and business leaders to develop integrated marketing programs that enhance market positioning, deepen relationships, and deliver measurable business impact.
This opportunity is ideal for a senior B2B marketer with strong product marketing expertise, experience supporting complex distribution channels, and a proven ability to translate business priorities into effective marketing strategies and execution.
Key Responsibilities
- Partner directly with senior distribution and business leaders to develop and execute marketing initiatives aligned with strategic growth objectives.
- Lead marketing programs supporting intermediary, distribution partner, and client engagement efforts across multiple channels and audiences.
- Develop and execute integrated marketing campaigns, communications, content, and thought leadership initiatives.
- Drive product marketing efforts, including positioning, messaging, go-to-market planning, and market activation strategies.
- Support industry-focused marketing initiatives and strategic growth areas through targeted campaigns and engagement programs.
- Help develop and expand account-based marketing (ABM) strategies for priority clients and key business opportunities.
- Lead the planning and execution of high-impact client, prospect, and industry events.
- Partner closely with product, communications, events, sales, and marketing teams to ensure consistent messaging and coordinated execution.
- Improve the effectiveness, clarity, and consistency of business communications and marketing materials.
- Establish structure, prioritization, and operational discipline across marketing initiatives and projects.
- Manage and mentor marketing team members while fostering a culture of accountability, collaboration, and excellence.
- Stay current on emerging marketing technologies, AI tools, and industry best practices.
Qualifications
- 10+ years of experience in B2B marketing, product marketing, distribution marketing, sales enablement, or related disciplines.
- Must have worked within the Insurance industry at some point throughout career.
- Strong product marketing background, including go-to-market strategy, positioning, messaging, and market activation.
- Experience partnering closely with business leaders, sales organizations, and distribution teams.
- Proven success developing marketing strategies that support growth, engagement, and commercial objectives.
- Experience with account-based marketing (ABM) and targeted client engagement strategies.
- Strong understanding of complex distribution models, intermediary channels, and relationship-driven business environments.
- Exceptional stakeholder management, communication, and collaboration skills.
- Demonstrated ability to manage multiple priorities in a fast-paced, highly matrixed organization.
- Strong project management and organizational capabilities.
- Experience leading and developing marketing professionals preferred.
- Bachelor's degree required; MBA or advanced degree preferred.
