Karl Helliwell

As Head of Brand and Marketing, I lead the strategic direction and development of digital assets across the Oakleaf Group globally. My mandate centres on digital transformation: sharpening operational efficiency and building marketing tools that place actionable market intelligence directly in the hands of our consultants, deepening their expertise and enabling them to shape the HR recruitment market rather than simply respond to it.

Grounded in the values of the Oakleaf family, I maintain a close interest in emerging technology and continually evolve the Group’s digital capability, ensuring we remain sharp, commercially efficient and positioned at the forefront of our industry.

I am based in Scarborough, North Yorkshire, the “Scarborough Riviera”. Outside work I ride motorcycle trials at semi professional level, spend a good deal of time in the garage, and run three times a week as a member of the Oakleaf Strava Club.