Senior Director of HR - Social Commerce
Location: Stamford, CT (relocation support available)
Compensation: $200,000-$240,000 base + bonus
Working Model: 4 days onsite
A leading consumer products business is looking for a commercially minded Senior Director of HR to partner with a fast-growing area of the business focused on expanding its products and brands through social and creator commerce.
As social platforms increasingly become sales channels, this individual will work closely with the business leader to build and scale the people strategy behind this evolving commercial model. The focus is on the intersection of social media, content, community and commerce, including influencer partnerships, community-led events, TikTok Shop, monetized livestreams and innovative ways to commercialize products through social platforms.
This is a hands-on, strategic HR leadership role for someone who understands how social commerce businesses operate and what it takes to build teams that can innovate, move quickly and deliver commercial results.
Key Responsibilities
- Strategic Business Partnership Partner closely with the social commerce leader as a trusted HR advisor, translating commercial ambitions into a people strategy that supports growth, innovation and execution.
- Social Commerce Expertise Apply direct experience in social commerce, influencer-led commerce, creator ecosystems or social-first consumer businesses, understanding how these models translate into revenue.
- Organizational Design & Scaling Build and evolve the organizational structure, capabilities and talent required to scale new commercial channels, products and business models.
- Talent Strategy Identify and attract talent across creator partnerships, influencer marketing, community development, social selling, livestream commerce and digital commercialization.
- Culture & Performance Foster a high-performance, entrepreneurial culture that encourages experimentation, agility and accountability while maintaining a clear focus on commercial results.
- Leadership & Team Development Partner with the business leader to strengthen leadership effectiveness, develop team capabilities, support succession planning and build a high-performing organization.
- Change & Innovation Support the evolution of a traditional consumer products business into new, digitally led routes to market, helping teams adapt to emerging platforms, technologies and consumer behaviors.
- Commercial Alignment Align people strategy, workforce planning and organizational investment with revenue growth, channel performance and long-term business objectives.
The Ideal Candidate
- 8+ years of HR Business Partner experience, including direct, hands-on exposure to social commerce and an understanding of how social platforms, creators and communities convert engagement into sales.
- Experience partnering closely with a business leader in a fast-growing, commercially driven environment, acting as a genuine right-hand partner rather than a purely functional HR advisor.
- Strong understanding of influencer and creator partnerships, TikTok Shop, affiliate commerce, community-led events and monetized livestreaming.
- Experience building teams, organizational structures and capabilities within an emerging or rapidly scaling commercial channel.
- Strong HR leadership fundamentals combined with a practical, entrepreneurial mindset and the ability to operate comfortably in ambiguity.
- Ability to connect people strategy directly to commercial outcomes, balancing immediate business needs with longer-term organizational development.
- Confidence challenging senior stakeholders, influencing decisions and taking ownership to turn ideas into action.
