News
Army takes plaudits at CIPD Recruitment Marketing Awards
Published on 8th July 2010 by Simon Hunt
The Army was the biggest winner among the employers as the CIPD held its thirtieth Recruitment Marketing Awards last night in London.
The Army’s recruitment campaign, with agency Skive, scooped no less than four awards and the Grand Prix, given to the brand/agency deemed to have produced the most outstanding recruitment marketing activity of the past year.
The new award category introduced this year – Agency of the Year – was won by TCS, who judges decided had proved the best at developing creative and effective marketing campaigns.
Jackie Orme, CIPD chief executive, said: “I have been impressed by the high quality of the entrants this year and would like to thank everyone taking part for their enthusiasm and commitment. It is with great pleasure that we congratulate our winners of the 2010 CIPD Recruitment Marketing Awards.
“Attracting the best people with the right skills is a constant challenge for organisations today, big and small. At the CIPD we greatly value the vital role played by recruitment marketers in building and sustaining employer brands, adding value to the business. And we strongly recognise the importance of the recruitment marketing industry to the success of HR.”
The winners of all 14 categories were:
• Best art direction: Client – Orange UFO, Agency – TCS
• Best recruitment website: Client – The Army, Agency – Skive
• Best candidate experience: Client – Nando’s, Agency – andsome
• Best press advertisement: Client - Blandford Sub Aqua, Agency – Wave
• Best digital recruitment: Client – The Army, Agency – Skive
• Best internal recruitment communication: Client - Kraft Foods, Agency - JWT Inside
• Best graduate recruitment: Client - Barclays Capita, Agency - Stafford Long
• Best copywriting: Client – Qinetiq, Agency – aia
• Campaign of the year: Client - The Army, Agency – Skive
• Best employer brand: Client – Zizzi, Agency – andsome
• Best outdoor recruitment: Client - Hertfordshire Constabulary, Agency - Bernard Hodes
• Recruitment effectiveness award: Client – The Army, Agency – Skive
• Diversity award: Client – NHS, Agency – TMP Worldwide
• Agency of the Year: Agency – TCS
• Grand Prix: Client – The Army, Agency - Skive
The CIPD Recruitment Marketing Awards are produced in association with People Management and new headline sponsor, exec-appointments.com (part of Financial Times Recruitment Solutions), as well as the NPIA, Bupa and the Metropolitan Police.
Source: People Management